Nando's 

Rage Against the Routine

Nando's was launching their first store in Chicago, right on Michigan Avenue, during an election. They wanted to make some peri-peri level ~spicy~ ads to announce their opening with some attitude and a clear stance against other lunch options for those working in the area. From wheat-pasted OOH placed along commutes, to the entire exterior and interior of an 'L' car offering peel-off BOGO coupons, online radio ads and preroll, we encouraged Chicagoans to stand against their bland lunch and eat at Nando's. 

 

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